“Google, Yahoo and privacy certification firm TRUSTe have each taken steps to advance industry self-regulation for online behavioral advertising. Google and Yahoo are switching to the standard behavioral ad icon associated with the Digital Advertising Alliance’s self-regulatory initiative. Meanwhile, TRUSTe is trying to help consumers prevent online tracking by bad actors. [...]” http://www.clickz.com/clickz/news/2036184/google-yahoo-truste-advance-self-reg-plans
